Any successful business or any business which wants to be successful must have an effective marketing strategy in order to promote themselves above their competitors. Marketing strategies do of course cost money but for most businesses, it is a necessary expense but that does not mean they need to spend vast amounts on expensive TV campaigns as some other strategies for marketing can be almost as effective but with just a fraction of the cost. One example of this is the use of promotional materials which can be relatively inexpensive but very cost effective.
Promotional material providers like https://promowizard.co.uk/ often have over 30,000 different items which can be used as promotional materials and whilst they may vary greatly in price, all are well priced for what they are and are a relatively inexpensive alternative to TV advertising which can be very expensive. Although TV advertising may reach a wider audience than any promotional materials initially, some promotional items have the potential to reach an almost as large audience as they are not only seen by the recipient of the item but also by anyone in their vicinity. A possible example of this is an umbrella which could be seen by anyone when it is in use.
Unlike TV advertising which depends on potential customers watching the TV at the specific times your advertisements are aired, promotional items can be seen any time day or night, especially if the item is something which is practical and therefore in almost constant use. Even if the recipient of a particular promotional item may not have any use for that certain item there is a good chance that they will pass it on to someone that does have a use for it and so it is still effective but to a different potential customer. A cigarette lighter may be a reasonable example of this.
Perhaps one of the most beneficial aspects of using promotional materials is that the recipient is not inconvenienced in any way by receiving it as they do not have to spend time reading long propaganda pamphlets or stand around and listen to long verbal testimonies for a product, they just receive the item and then get reminded of its message any time they use it.
For many businesses the use of promotional items is just one aspect of their overall marketing strategy and if this is the case, as there as many different items which can be used, they can choose one which matches the overall strategy and of course, have the artists match any logo or phrase to the other strategies.